Floor Graphics & Floor Vinyl

Floor graphics make use of the most overlooked surface in any space. Used for wayfinding, retail promotion, event theming and interactive experiences, they are applied directly to hard floors and removed without damage.

Where floor graphics are used

Retail environments use them for wayfinding and promotional messaging — arrows to new product areas, seasonal offers and featured product highlights. Events and exhibitions use floor branding for sponsor logos and directional arrows. Office and venue entrances use floor graphics for welcome messages and direction signage. Nurseries and primary schools use interactive floor graphics for activity zones and educational content.

Slip resistance and surface requirements

Floor graphics must be specified with anti-slip laminate for commercial applications — this is non-negotiable for any area with pedestrian traffic. Smooth, non-porous floors such as polished concrete, vinyl, ceramic tile and hardwood give the best adhesion and longevity. Textured and outdoor surfaces need specialist materials and should be discussed before ordering. Expected foot traffic volume determines the correct grade of product — high-traffic retail needs a heavier-duty specification than a temporary event floor graphic.