Black Cab Wraps & PR Events for Uniqlo

Full Wrap Campaign Across London

Uniqlo is a global Japanese fashion brand known for high-quality, functional everyday clothing. With hundreds of stores worldwide and a flagship presence in London, the brand operates at the top end of the high-street market — where visual identity and consumer engagement are as important as product quality.

To drive awareness of their London stores and connect with consumers in the capital, Uniqlo needed a high-impact, street-level brand activation. London’s iconic black cabs offered the reach and visibility the campaign demanded — moving through the West End, the City, and key retail corridors daily. The brief called for a single delivery partner capable of handling everything: design, production, installation, and coordinated PR events.

Project Objective

3V Signs delivered a fleet of full black cab wraps across London, managing every stage from design sign-off through to on-road deployment. Printed to premium specification and installed to exact brand standards, each cab carried Uniqlo’s visual identity into the busiest parts of the capital. Alongside the vehicle campaign, 3V Signs organised and managed a series of PR events for the client — coordinating logistics, venues, and brand team requirements from brief to completion. The result was a seamless, high-visibility campaign delivered on time and to brief.