How to get noticed at a trade show when you are not the biggest stand in the hall

The trade show floor is one of the most competitive visual environments you will ever put your brand into. Every other stand is trying to do the same thing you are — attract attention, communicate clearly, and convert footfall into conversations. The stands with the biggest budgets have advantages, but budget alone does not determine who gets noticed.

Aerial view of a busy modern trade show exhibition hall with multiple stands

What determines who gets noticed

What determines who gets noticed is clarity, boldness and the strategic use of the display space available. We have helped businesses of all sizes prepare for trade shows and exhibitions, and the ones that punch above their weight share certain characteristics. They have a backdrop (link) that is large, bold and legible from a distance. They have a feather flag (link) or a hanging display that is visible above the surrounding stands. They have a floor graphic (link) that marks their territory and draws people towards it rather than past it. And they have a consistent visual language that carries from the backdrop to the roller banner to the tablecloth to the printed materials in the visitor’s hand.

Bold event signage with a colourful exhibition stand backdrop blurred behind

The backdrop is the most impactful investment

The backdrop is the single most impactful investment for a trade show. It will be in the background of every photograph taken at the stand and it sets the context for every conversation held in front of it. Getting the design right — clear brand, clear proposition, no clutter — is as important as the print quality.

The most overlooked asset

The floor graphic is one of the most overlooked assets. At eye level, the trade show floor is a wall of competing displays. At floor level, a bold graphic in your stand area stands out because almost nobody else has one.

Aerial view of an exhibition hall floor featuring large circular floor graphics

If you have an exhibition coming up and want to make the most of your stand space regardless of its size, get in touch. We can produce everything from a single backdrop to a complete exhibition graphics package.

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