How tennis clubs use print to welcome new members communicate with existing ones and celebrate the season

A tennis club that wants to grow its membership faces a specific challenge. The sport itself is the primary draw, and the courts are the primary asset. But the impression a prospective member forms of the club — before they have played a single point — is shaped by everything they can see before they pick up a racket. The signage at the entrance. The condition of the notice board. Whether the courts are numbered and clearly signed. Whether the clubhouse feels like it belongs to an active, well-run organisation.

Tennis court net and clay surface seen through boundary fence

A stronger first impression

We have worked with tennis clubs on printed environments and the range of what is possible is consistently broader than clubs initially consider. The most obvious elements — a welcome sign at the entrance, clear court numbers, a notice board with organised and legible information — are also the most impactful for first impressions.

Empty outdoor tennis court surrounded by trees

A season worth being part of

For existing members, the communication environment matters throughout the season. A tournament draw displayed prominently. A results board that is updated regularly. An honours board (link) that carries the names of past champions and members who have represented the club. A display of club records. These are the things that make members feel the club has a history worth being part of.

For tournaments and open days, the temporary print needs are significant. Banners at the entrance identifying the event. Directional signs between the car park and the courts. A programme for the day’s play. A presentation backdrop for the prize giving.

Staff, consistently presented

For coaching staff and club officials, polo shirts (link) carrying the club’s logo create a professional consistency that communicates to both members and visitors.