How rowing and watersports clubs present themselves to sponsors visiting clubs and regatta officials

A rowing club has a particular visual character that is unlike almost any other sporting environment. The boathouse is both a working space and a social one. The water is the primary arena, which means the audience watches from the bank rather than from seats. The equipment — the boats, the trailers, the launches — travels to events and carries the club’s identity with it wherever it goes.

Boat graphics and blade designs

This creates a range of print and graphics opportunities that are specific to the sport. Boat graphics are one of the most distinctive — a blade design applied to the hull of a club boat carries the club’s identity on the water, in photographs and in the boathouse. Club blade designs are often highly individual and the graphics need to be precise and durable enough to withstand the conditions they operate in.

At the regatta and in the boathouse

At regatta events, the club’s tent or gazebo area creates an opportunity for display. A club banner (link), a backdrop (link) for team photographs, a display of the day’s programme and entries — these details create a sense of organisation that impresses competitors and officials.

The boathouse itself carries the club’s history in its displays. Honours boards listing club records, first crews and championship wins are a tradition that modern print production has made far easier to maintain and update.

If your rowing or watersports club wants to present better, get in touch. We understand the specific demands of the environment.