How to get planning permission for a shop sign in the UK
Planning permission for signage confuses a lot of business owners. The rules aren’t always obvious, and getting it wrong can mean having to take a sign down after it’s already been installed. Here’s a clear guide to what you need, when you need it and how to get it.
At 3V Signs, we work with businesses across Berkshire and the wider UK on shop signage from initial enquiry through to installation. We have helped clients navigate the planning process for everything from simple fascia signs to illuminated projecting signs on listed buildings. This guide covers the key points — from what counts as deemed consent to how to submit a formal application.
Do you always need planning permission for a shop sign?
No — many signs fall under what is known as deemed consent and can be installed without a formal planning application. The key is understanding which category your sign falls into and whether any restrictions apply to your specific location or building.
What is deemed consent?
Deemed consent means that certain types of signage are automatically permitted under the Town and Country Planning (Control of Advertisements) Regulations 2007. This covers most standard fascia signs on business premises — provided they meet certain conditions around size, illumination and positioning. If your sign falls within these parameters, you can install it without applying to your local planning authority.
When do you need to apply for planning permission?
You will generally need to apply for advertisement consent in these situations: your premises is a listed building or within a conservation area, the sign is illuminated and larger than deemed consent allows, the sign projects from the building rather than sitting flush against it, or the sign exceeds the size limits set out in the regulations. If you are in any doubt, it is always worth checking with your local planning authority before installation.
How do you apply for advertisement consent?
Applications are made through the Planning Portal at planningportal.co.uk. You will need to submit drawings showing the sign’s dimensions, position and materials, along with photographs of the building and surrounding area. Most local authorities charge a fee of around £578 for a consent application. Your sign company should be able to provide the technical drawings you need as part of the process.
How long does planning permission take?
Most advertisement consent applications are decided within eight weeks. If your application is straightforward and your sign falls within reasonable parameters for the area, approval is generally granted. Decisions can take longer in conservation areas or for larger or more complex installations.
Can 3V Signs help with the process?
Yes — we work with businesses across Berkshire and the UK on shop signage from initial concept through to installation. We can advise on what is likely to require consent, help you design a sign that meets local authority requirements and provide the technical drawings needed for your application. If you are unsure where to start, get in touch and we will point you in the right direction.
Whether you are replacing an existing sign or starting from scratch, getting the planning side right from the outset saves time and money. 3V Signs has the experience and local knowledge to guide you through the process — and we will always be upfront about what your project is likely to need.
