How cricket clubs honour their history welcome visiting teams and give sponsors the visibility they are paying for

Cricket clubs carry a particular weight of history that is part of their identity. The honours boards in the pavilion, the scorecards from significant matches, the photographs of past players and committees — these are the things that make a cricket club feel like an institution rather than just a ground. They are also some of the most practically demanding elements of a club’s printed environment to maintain.

Traditional English pavilion building with clock tower and veranda in parkland setting

Honours boards, modernised

Honours boards that carry decades of past captains, champions and notable players are one of the most common print requests we receive from cricket clubs. The traditional alternative — engraved wooden boards — is expensive to update and creates visual inconsistency when additions are made in different hands and different materials. Modern printed panels offer a consistent aesthetic that can be updated annually at modest cost.

Freshly mown stripes on a cricket outfield in low sunlight

Sponsors get the visibility they are paying for

The sponsor board (link) is the other primary commercial element for cricket clubs. Positioned on the pavilion exterior, around the boundary or in the pavilion bar, it carries the names of businesses that have invested in the club. The quality and prominence of these boards directly affects the club’s ability to retain existing sponsors and attract new ones.

A welcome for visiting teams

For visiting teams, the welcome environment matters. A cricket ground that is clearly signed, that has a proper entrance display identifying the home club, and that carries a welcome board for the visiting club on match days creates a positive impression that encourages future fixtures.

Cricket practice net with stumps and bat on artificial turf

Elegant dark wood-panelled clubhouse lounge with leather chairs and stained glass window

Consistent kit, on and off the pitch

Polo shirts (link) and caps (link) for players, umpires and groundstaff create a consistent club identity that carries across both home and away fixtures.

Match programmes — even simple ones — give spectators something to take home and create an additional vehicle for sponsor acknowledgement.

If your cricket club wants to improve its environment before next season, get in touch in the autumn when there is time to plan properly.

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