How to get your Christmas event presence planned ordered and delivered without the last minute panic
Every year, the same pattern plays out across the events industry. October comes and the events calendar for November and December is confirmed. November comes and the realisation sets in that the Christmas graphics need to be ordered. December arrives and the choice is between rushed production and expensive express turnaround, or worse — arriving at the event with graphics that were not ready in time.
Why October is the planning month
The businesses that avoid this pattern are the ones that treat October as the planning month for Christmas — not because Christmas is close in October, but because October is when there is still time to do it properly. Time to get the design right. Time to proof the artwork. Time to produce the print at normal lead times. Time to arrange installation.
What separates rushed from ready
The Christmas event graphics that look best are almost never the ones that were ordered in a hurry. They are the ones where the client had a clear brief, the designer had time to develop it properly, and the printer had time to produce it at the quality the occasion required.
What the graphics package includes
For events in November and December, the graphics package typically includes a backdrop (link) or stage surround for the main event space, roller banners (link) or feather flags (link) at the entrance and key zones, a floor graphic at the entrance or in front of the main display, printed tablecloths for branded tables, and directional signs that carry the seasonal theme through the event environment.
Briefing next year while this year is fresh
For corporate clients who run the same Christmas event every year, October is also the moment to brief next year’s event graphics while the lessons of last year’s event are still fresh.
If you have a Christmas event on the calendar and want to avoid the December panic, get in touch now.
Ordered In Time, Not In Panic
October planning means normal lead times instead of rush charges.
A Complete Seasonal Package
Backdrop, banners, flags and floor graphics designed as one set.
Reusable Across Your Programme
One seasonal suite that works for every event in the calendar.
UK Produced, Bracknell Based
Designed and produced from our Bracknell workshop.
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Event displays pair well with these other seasonal products.
