Case Study: Shift
Enhancing Brand Awareness Through Van Branding
Client: Shift
Campaign Location: Various cities in the UK
Service Provided: Brand Awareness, Vehicle branding , Fleet Telematics
Shift is a dynamic and growing logistics company that connects people with reliable and efficient transportation services.
Project Overview:
We were tasked with designing and implementing two distinct brand designs to cover a 3rd party fleet of 200+ vehicles. The goal of the project was to enhance brand awareness across various locations in London, leveraging the wide reach of these vehicles on the road. The vans ranged in size, making it crucial to create versatile branding solutions that maintained impact regardless of vehicle dimensions.
Project Results:
This project successfully delivered increased exposure and brand awareness for Shift through the strategic branding of 150 vans. The consistent and visually appealing vehicle wraps served as mobile billboards, driving Shift’s brand into the everyday lives of potential customers. The collaboration resulted in a stronger, more visible presence in the competitive logistics market.
