case study
FAME by Paco Rabanne:
A Bold Icon of Modern Femininity
Fame is a Paco Rabanne’s new perfume with American actor Elle Fanning acting the face of the campaign. As part of their nation-wide marketing campaign. Puig and Paco Rabanne aligned the launch of their new feminine fragrance with key fashion events, and they included us as part of their out of home advertising strategy.
A launch to remember
What better time and place to launch FAME’s on-taxi campaign in the UK than a sun-soaked Oxford Street during London Fashion Week? We amplified Paco Rabanne’s nationwide out-of-home campaign with our swarming event add-on, where FAME-branded taxis gathered outside Selfridges. Brand ambassadors were on hand to distribute samples to shoppers, tourists, and Londoners as they passed by our electric taxis. In total, 5,000 samples of FAME were given out, making the launch a memorable success.
To celebrate the first anniversary of ES Magazine‘s successful rebrand and Ben Cobb’s appointment as director, we organized an exclusive PR event. Influencers and music artists, including Paloma Faith, Rina Lipa, and Charli Howard, were chauffeured from their homes in our FAME-branded taxis and brought to the prestigious Mark’s Club in Mayfair, creating a stylish and memorable arrival.
Our FAME-branded black taxis were prominently featured in areas that align with Paco Rabanne’s target ABC1 demographic, including Westminster, the City of London, and Southwark. Additionally, we targeted key hotspots around Heathrow Airport and Canary Wharf, ensuring maximum visibility in high-traffic locations.
