Case Study: Malone Souliers

Want to elevate your brand with a stunning vehicle wrap campaign?

We designed and executed a branded taxi wrap campaign featuring Malone Souliers‘ elegant branding and visuals from their new collection. The taxis were wrapped with eye-catching imagery that reflected the brand’s signature style, aligning perfectly with their luxury positioning. The campaign was concentrated in key high-profile London areas, including Mayfair, Chelsea, and Knightsbridge, where fashion-conscious shoppers frequent.

Project Objective:

The objective of the campaign was to introduce Malone Souliers‘ new collection to London’s fashion-forward demographic, including the affluent ABC1 group, through a visually striking and dynamic taxi wrap campaign. The goal was to capture attention in high-traffic areas, generate brand awareness, and build excitement leading up to their collection launch.

Results:

• Increased Brand Awareness: The campaign successfully reached thousands of Londoners, fashion enthusiasts, and tourists, generating widespread interest in the Malone Souliers brand and its new collection.
• Engagement and Foot Traffic: The presence of branded taxis in affluent areas encouraged increased foot traffic to Malone Souliers stores.

Conclusion:

Malone Souliers’ London taxi wrap campaign was a resounding success, reinforcing the brand’s luxury image and driving both awareness and engagement. By targeting strategic areas and executing a visually impactful campaign, we helped Malone Souliers capture the attention of London’s fashion elite.