Case Study: Hyatt Hotels
Black Taxi Campaign in London
Client: Hyatt Hotels
Campaign Location: London
Service Provided: Branded Black Taxi
World of Hyatt is an international hotel company. Hyatt‘s loyalty program allows World of Hyatt Members to earn points for stays, dining and more. Members can redeem these points for free nights, upgrades, dining or activities, and unlock further exceptional benefits upon moving up to elite tier levels.
As part of their worldwide marketing campaign in Q4 of 2022, Hyatt used our offering as part of their Out-Of-Home advertising strategy. Hyatt‘s campaign focused in the boroughs of Westminster, City of London, and Kensington and Chelsea.
Linking the past with the present
A photoshoot was organised for two fully wrapped Hyatt black taxis in front of the Hyatt Regency Churchill, featuring the famous facade. Both designs featured Hyatt‘s tagline “All roads lead to rewards with World of Hyatt“.
