Case Study: Deliveroo
Brand Activation Campaign Across Multiple Cities
Campaign Locations: Birmingham, Manchester, Glasgow
Service Provided: Branded Vehicle Wraps, Telematics Integration, Brand Activation Campaign
Overview:
Deliveroo, a leading online food delivery platform, sought to boost brand visibility and engage with key audiences across three major UK cities: Glasgow, Birmingham, and Manchester. The objective was to enhance brand awareness, promote local restaurant partnerships, and encourage consumer engagement with the Deliveroo app.
Project Objective:
Deliveroo aimed to reach new audiences in these key cities, amplify its presence, and drive app usage through a high-impact, mobile brand activation campaign. The goal was to:
Increase brand recognition and app downloads
Promote local restaurant partnerships
Track the effectiveness of the campaign using telematics data to assess reach and performance
Project Approach:
1. Branded Vehicle Wraps:
We wrapped 150 vehicles with Deliveroo’s signature branding, transforming them into mobile billboards.
2. City Coverage:
The campaign was strategically executed across Birmingham, Manchester, and Glasgow. The vehicles were positioned to cover high-traffic areas, including city centers, shopping districts, and major transport hubs, maximizing visibility during peak hours.
3. Telematics Tracking:
To ensure measurable results, we provided telematics technology that tracked the movement and exposure of the branded vehicles. This allowed Deliveroo to monitor key performance indicators.
Campaign Results:
This Deliveroo brand activation campaign demonstrates the power of combining branded vehicle wraps with telematics tracking to optimize exposure and deliver measurable results. By targeting specific locations and continuously monitoring performance, Deliveroo was able to execute a successful campaign that increased brand visibility and drove consumer engagement.
