branding – PR EVENT
In collaboration with
AMEX and Harry Styles
American Express (Amex) is a global financial services company known for its credit card, charge card, and travel-related services. Recognized and trusted brands in the world, Amex provides financial solutions such as personal loans, merchant services, and payment processing.
Primary project objective
The event aimed to boost customer loyalty by offering exclusive experiences, while attracting younger audiences by associating Amex with pop icon Harry Styles and premium cultural events.
In an exciting collaboration between American Express and Harry Styles, we organized the exclusive Harry’s House #withamex event in London. The event celebrated the highly anticipated release of Harry Styles’ latest album “Harry’s House” while also showcasing Amex’s commitment to delivering unique, unforgettable experiences for its members. Fans and Amex cardholders were treated to an immersive, intimate setting that featured live performances by Harry, interactive installations inspired by his music, and exclusive Amex perks such as early access, VIP seating, and limited-edition merchandise.
